Tiptwitter:site

No X account attributed

Your page has no twitter:site tag, so X cards carrying your content are not attributed to your account. Here is the difference between twitter:site and twitter:creator.

What you are seeing: Your cards render correctly on X but carry no account attribution, and the analytics for them do not appear in your account.

What the tag does

twitter:site names the X account that publishes the content — the brand or publication, not the individual. X uses it to attribute the card and to associate card impressions with your account.

It has no effect on the layout of the card. Its value is attribution: when your content is shared by other people, the tag is what connects those cards back to you.

site versus creator

twitter:site is the publisher. twitter:creator is the individual author, and it is worth setting separately on posts with a byline. On a company blog the site tag is the company account and the creator tag is whoever wrote the post; on a personal site they are usually the same handle.

Both take an @handle including the @ symbol. A bare handle without it is invalid and will be ignored.

One tag, applied site-wide

twitter:site rarely varies across a site, so set it once in whatever layout or template renders your head rather than per page. twitter:creator is the one worth setting per post.

Publisher and author

<meta name="twitter:site" content="@acmehq" />
<meta name="twitter:creator" content="@janedoe" />

Frequently asked

Does twitter:site use property or name?

name. Twitter Card tags use name=, Open Graph tags use property=. Writing property="twitter:site" means the tag is ignored, and it is a common enough slip to be worth checking if the tag appears set but is not being picked up.

Do these tags still matter now the platform is called X?

Yes. The tag names never changed and the cards system still reads them. There is no og:x or x:site equivalent to migrate to.

Check your page

Run your URL through the checker to confirm the fix is live and see how the card renders on every platform.

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